Elf power grip primer with 4% niacinamide

Meet your new skincare-makeup hybrid: e.l.f. Power Grip Primer with 4% Niacinamide. This gel-based primer grips your makeup for all-day wear while brightening and evening out your skin tone. The 4% niacinamide helps reduce the look of pores and smooths texture — giving you a flawless, radiant base every time.

Key Features:

• Long-lasting makeup grip

• 4% niacinamide for brighter, smoother skin

• Hydrating gel texture

• Ideal for all skin types